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Home business strategy

The Missing Middle of the American EV Market

by Dana Blankenhorn
April 26, 2023
in business strategy, Current Affairs, economy, energy, environment, futurism, innovation, intellectual property, Personal, The 2020s and Beyond, The War Against Oil
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Chevy boltGM’s decision to axe the Chevy Bolt has me pissed.

It’s further evidence, as if any were needed, that the incumbent U.S. car companies are run by idiots and deserve to go under.

This comes just months after the Administration put forward its regulations under the Inflation Reduction Act.  They want cars assembled in the U.S., with U.S.-made batteries. They also want mid-market vehicles. That means sedans and coupes priced under $30,000.

Guess what Detroit isn’t going to produce?

We have too many electric Cadillacs in the U.S. market. Every damned start-up that followed the success of Tesla has an ultra-expensive car. Rivian, Lucid, Fisker. None will be able to get under the Administration’s price limits.


Polestar-3You know who will? Polestar. They like to say they’re Swedish, but they’re about as Swedish as Beijing duck. They’re owned by China’s Geely, and their Polestar 3, to be assembled in South Carolina next year, will be eligible for the credits.

My dear heart and I were forced into the car market last year when our old Scion got run into at 5 mph, cracking the frame. There was nothing affordable, so we went with a Toyota hybrid. Now I’m glad we did because nothing better is going to come out for years.

When it does, how much you want to be it carries a Japanese or Korean brand name? Or maybe a German one? Hyundai, Toyota, and Volkswagen are all building their cars in the American South. They’re building battery plants, too, often with government help. The mid-market will be served, but it won’t be Americans who serve it.

Pisses me off.

Tags: Chevy Boltelectric carsGeelyGMInflation Reduction Actluxury electricsmid-marketmid-priced electricsPolestar
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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