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Home business models

The Next Health Crisis

by Dana Blankenhorn
September 29, 2022
in business models, business strategy, economy, Health, innovation, intellectual property, investment, law, politics, regulation, Science, The 2020s and Beyond
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Biogen-EisaiDrug companies keep pushing America toward its next health care crisis.

Biogen is the primary offender. Last year they delivered an Alzheimer’s drug called Aduhelm, pricing it at $56,000/year. If Aduhelm cured Alzheimer’s, a high price would be justified. But it doesn’t. It isn’t even proven to reduce symptoms.

Now they’re back, with a new medicine mainly developed by Eisai, the Japanese company that developed Aduhelm. This claims to improve cognition about 20% in people with early signs of the disease. That’s good. But it’s nowhere near a cure. There is every indication Biogen will demand a huge price on this medicine too.

There are two problems here, one business and one scientific.


Medicare card sampleThe business problem is you can’t get an unlimited draw from a limited pool. But Medicare is required, by law, to buy whatever approved medicine a doctor prescribes. Insurance companies are still forbidden from bargaining on prices. If Biogen decides to charge $56,000 for a non-cure, Medicare must let people have it. Millions of people have Alzheimer’s. This is going to exhaust the health care budget.

The science problem is that the approach taken by Biogen and Eisai in developing this new medicine may be wrong. Scientists, those on the cutting edge of Alzheimer’s research, now believe the plaques are not the cause of the disease. They’re a symptom. The causes lie in the chemical reactions that change the proteins that result in the plaques. Aduhelm is like those old psoriasis creams that relieved some marks of the disease, when the cure lay in immune system suppressants, in kinase inhibitors that dealt with the underlying cause.

The solution must be for science to lead, and for payors to limit prices. The present system is untenable. The greed of drug companies like Biogen is leading to a reckoning, and all the lobbying in the world won’t stop it from happening. Investors need to understand that. So do patients.

Tags: Alzheimer's DiseaseAlzheimer's drugsBiogendrug pricingdrugsEisaihealth insurance insurancemedical systemMedicare
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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