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Home business strategy

Next Solar Boom Has Already Started

by Dana Blankenhorn
October 22, 2011
in business strategy, economy, energy, innovation, investment, solar energy, The War Against Oil
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Stion solar-panelChina won the last round, but the great thing about fast-changing technologies like solar energy is that a new boom  is already just around the corner, fueled by growth. 

The National Solar Jobs Census estimates there were over 100,000 people employed in solar energy this August, about half in blue-collar installation jobs, and predicts growth of 34% for the sector next year.

While there are new U.S.-based producers coming on-stream in the next round, like Sunpreme and Stion , American emphasis this time will mostly be on getting costs down toward “grid parity” and financing new business models.

Public markets will be looking to see which companies among a pack that includes Chinese producers such as Hanwha Solar, Canadian Solar and SunPower , or Japanese companies like Sharp, make a breakthrough in the U.S. markets with new designs emphasizing “micro-inverters,” which turn DC power into AC power at the level of the solar panel.

The big name in this business is an American company, Enphase Energy, which has filed papers for a $100 million IPO to fuel expansion, mostly based on a standard called Zep Solar  from a company that closed its first round of funding last year. 

It's true that 2011 has been very unkind to solar investors. The Guggenheim Solar TAN ETF has lost most of its value this year amid brutal price competition, as has the Market Vectors Solar Energy ETF KWT 

But that's a good thing.

Technology follows a natural boom-bust-boom cycle. Lessons are learned, costs are cut, start-ups emerge, all aimed at turning today's fire sale prices into a cost ceiling for the next round of production. Without such a cycle progress stalls.

Growth, meanwhile, continues.

 

 

Tags: business cycleCanadian SolarEnphasegrid parityHanwha Solarmicro-inverterssolar energysolar panelstechnologyZep Solar
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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Comments 3

  1. Trey says:
    14 years ago

    Its great to see the number of people employed through solar energy. I hope this trend continues, very informitave post

    Reply
  2. Trey says:
    14 years ago

    Its great to see the number of people employed through solar energy. I hope this trend continues, very informitave post

    Reply
  3. greensolarplus.com says:
    13 years ago

    Water Heater by Solar Energy

    The solar water heaters can be used for private and commercial. These include solar collectors and storage tanks. There are basically two types of solar water, including active and passive systems. The system is not an active pumping system and control…

    Reply

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I'm Dana Blankenhorn. I have covered the Internet as a reporter since 1983. I've been a professional business reporter since 1978, and a writer all my life.

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