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The Next Boom

by Dana Blankenhorn
July 18, 2008
in business models, Crisis of 2008, Current Affairs, economy, energy, environment, futurism, geothermal, hydrogen, investment, solar energy, The War Against Oil, wind power
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Bubble_magician_tom_noddy
Some days every economist gets teh stupids.

Paul Krugman got a bad case today, in writing about the horrid state of the economy:

The Onion, as usual, hit the nail on the head with its recent
headline: “Recession-plagued nation demands new bubble to invest in.”

But we probably won’t find another bubble  —  at least not one big enough to fuel a quick recovery.

Paul Krugman doesn’t know a bubble when it’s being blown up in front of his face. (That’s Tom Noddy doing his bubble magic thing above.)

The next bubble is already here. It’s called alternative energy. It’s called The War Against Oil. Why do you think Boone Pickens is blowing so much hot air? What is turning Al Gore into an important venture capitalist?

Just as with the Internet 13 years ago, no one is sure in what direction this will go. It was just obvious back then the money was out there. That’s why companies like Netscape and Yahoo had ginormous valuations before they got a dollar in revenue. Netscape failed, and Yahoo is failing, but that doesn’t mean there wasn’t a there there.

Ask the Google guys.

First_solar_logo
The same is happening now. STP no longer refers to an oil treatment, it’s the symbol for a Chinese solar ADR. Companies like Cypress Semiconductor and Applied Materials are staying afloat in large part because of their solar power plays. The hottest of the lot, First Solar, already sports a P/E ratio of 110, plenty to take profits on. There are a ton of geothermal stocks waiting to be discovered, and as Pickens proves wind energy is gaining significant investment.

But this is just the start. Demand can be virtually unlimited. Right
now it is limited only by the threat of oil prices falling or public
policy tilting toward nonsense like "clean coal" and ethanol. Has
everyone forgotten last week’s post about ITM Power already?

These are early days. There remains some political work to do, cuts in
subsidies for oil and gas, new incentives for utilities to gain
efficiency and intelligence, the beginnings of a hydrogen energy cycle
where water is recouped and recycled rather than vented. A price floor would be very helpful. There is an
awful long way to run here.

There_will_be_blood_dvd
This boom can start the moment we set our mind to starting it. This
boom will fuel the American economy for decades to come. It will
transform our energy sector, and our economy.

The first step along that road, of course, will be a bubble. There are some, looking at the early profit-taking, who might claim that bubble has already popped.

The air has barely begun to flow in. There are going to be many breakthroughs, many false starts, many fake hopes. There will be blood as well as gold.

But the adventure has now thoroughly begun.

Tags: Al Gorealternative energyalternative fuelsBoone Pickensenergy policygeothermal energyPaul Krugman Pickens Plansolar energyThe War Against Oilutility managementwind energy
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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