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Home business strategy

Google’s Favorite Mistake

by Dana Blankenhorn
August 28, 2006
in business strategy, innovation, Internet
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Google_da_vinci_4
Google has forgotten the key to its
success. It’s not search. It’s not the one big computer. It’s not
even search or ad serving.

It’s be the best.

When Google’s name goes on a piece of
crap, it’s not just throwing something bad against the wall and
hoping it sticks. It is cutting into Google’s own reputation.

  1. I have written before of how poor
    Google is with blogs. Both Blogger and Blogsearch
    are laggards next to Typepad and Technorati.

  2. Google’s Video Search is
    horrible. It doesn’t find most stuff. It’s no YouTube. Not even close.

  3. Google’s little software gadgets
    are just that, gadgets, and most don’t work.
  4. Froogle
    didn’t work and got dropped from the main page, quietly.
  5. Google Talk isn’t making anyone forget Skype.
  6. Have you heard anything about
    Google Checkout since it was introduced?

The fact that Google is coming out with something doesn’t put the fear of God in anyone.

Google_frank_lloyd_wright_5
Are you beginning to sense a pattern? I
am. Google is at its best when it concentrates on something,
concentrates hard, concentrates intense energy on making that one
thing extremely useful, and most of all, different.

So far Google has done this twice, once
with its basic search service, and again with AdSense. It is long
past time for Google to pare its product line, decide what might
work, and make sure it does.

A gardener, after all, kills plants. If you’re not killing plants you’re not a gardener — you’re a conservationist. And conservation isn’t a business model.

The only thing you have in the
open source business world is your reputation, and Google is
currently pummeling its own  pretty hard.

Time to prune the tree.

Tags: BloggerFroogleGoogleGoogle BlogsearchGoogle CheckoutGoogle GadgetsGoogle strategyGoogle TalkGoogle Video
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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Comments 8

  1. Jesse Kopelman says:
    19 years ago

    It’s pretty hard to do technology as a public company. To do technology right, you have to be willing to place bets on things that have never yet made a profit and may not even currently exist. Meanwhile, if you are a public company, you are ruled by Wall Streets insessent hunger for growth. It is hard to stick with unkowns long enough to see whether they are worthwhile when you are preocupied with growth. I think Google’s trying to keep so many balls in the air at once is the only rational response to the pressure from Wall Street. Since nothing is a sure bet, they are spreading the board to ensure the next winner comes faster. The downside is some wasted money, but not much by Wall Street terms, and wasted “good will” which doesn’t count for much on Wall Street anymore either.

    Reply
  2. Jesse Kopelman says:
    19 years ago

    It’s pretty hard to do technology as a public company. To do technology right, you have to be willing to place bets on things that have never yet made a profit and may not even currently exist. Meanwhile, if you are a public company, you are ruled by Wall Streets insessent hunger for growth. It is hard to stick with unkowns long enough to see whether they are worthwhile when you are preocupied with growth. I think Google’s trying to keep so many balls in the air at once is the only rational response to the pressure from Wall Street. Since nothing is a sure bet, they are spreading the board to ensure the next winner comes faster. The downside is some wasted money, but not much by Wall Street terms, and wasted “good will” which doesn’t count for much on Wall Street anymore either.

    Reply
  3. Tee Emm says:
    19 years ago

    Lots of people tend to forget a very fundamental thing about google – its attitude of doing to depths to fix things to get the desired results. One such element within Google’s fabric is its ‘sustainable computing and storage capabilities’.
    I wrote something on this here (http://pkblogs.com/pakistan/2005/11/googles-death-foretold.html) when commenting on a blog that tended to foretell the death of Google. (BTW, we all tend to equate a slight shake in Google as its *death* – such is the dominance of the search giant of our times).

    Reply
  4. Tee Emm says:
    19 years ago

    Lots of people tend to forget a very fundamental thing about google – its attitude of doing to depths to fix things to get the desired results. One such element within Google’s fabric is its ‘sustainable computing and storage capabilities’.
    I wrote something on this here (http://pkblogs.com/pakistan/2005/11/googles-death-foretold.html) when commenting on a blog that tended to foretell the death of Google. (BTW, we all tend to equate a slight shake in Google as its *death* – such is the dominance of the search giant of our times).

    Reply
  5. derf says:
    19 years ago

    Google Earth is rather good.

    Reply
  6. derf says:
    19 years ago

    Google Earth is rather good.

    Reply
  7. Kirk says:
    19 years ago

    Derf: Except Google didn’t create Google Earth. They bought it from Keyhole.

    Reply
  8. Kirk says:
    19 years ago

    Derf: Except Google didn’t create Google Earth. They bought it from Keyhole.

    Reply

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I'm Dana Blankenhorn. I have covered the Internet as a reporter since 1983. I've been a professional business reporter since 1978, and a writer all my life.

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