Karl Rove's target for victory is to get married white, low-information voters to save his ass through outlandish charges their husbands will reinforce for them.
A great example of how this is working is Tennessee, which I'm covering for Voic.Us. With the Republican candidate, the scandal-ridden Bob Corker, sinking out of sight, Rove had his campaign team gutted, and put in a California ad man he favored. The first result was a flyer that darkened Ford like Time once did O.J. Simpson.
The big result was the Call Me ad, which has turned the race around.
The ad calls Democrat Harold Ford Jr. a libertine, living the lie of a church-goer while actually attending Playboy parties. But it's more clever than that. The tag line is a buxom white woman saying, "Harold, call me." Ford is black. By insinuating (with humor) the image of a "sex-hungry nigger buck after yo' white wimmin," Rove hopes to overturn Ford's carefully-crafted image of church-going moderation.
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