Fact. College athletics does not contribute directly to the education enterprise. All the money that goes in stays in. It's either paid to coaches in salary or goes into facilities.
For kids, college athletics is a money sink. As more schools find they have to play the political game of college athletics, kids are charged for it.
My own son, now at Georgia State, is having to pay $85 per semester this year so GSU can field a football team. Why? Because football makes them a player in the legislature. It means they're no longer just a "commuter school" but a big-time competitor for funding alongside Georgia Tech, Georgia Southern and the University of Georgia.
That's what college athletics is about. It's about winning the loyalty of legislatures for the rest of a school's agenda. When the big state school dominates the headlines, it dominates funding. That's the money sportswriters should be following, not the TV contracts but the appropriations.