I’ve seen enough. Amazon.Com CEO Andy Jassy’s gotta go.
Jassy became CEO 18 months ago, after spending most of two decades at the Amazon Web Services (AWS) unit.
Jassy was fine at AWS. He’s out of his depth now.
The problem is he has no vision. He’s a numbers guy. He runs the company for Wall Street, which is precisely the wrong way to run it. It needs to be run for the customer.
The problem with Amazon’s store is familiar to anyone with a working knowledge of business history. The store, which is by far the biggest part of the business, is fighting with itself. It’s a battle between Amazon’s own procurement and its third party sellers. Jassy blindly follows the sellers because they’re bringing in most of the sales.
But they’re taking the store down. The user experience sucks. The third parties are gaming Amazon’s algorithm, against one another, against the customer, against the store itself.
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