The AI Silly Season

We’re currently in the “silly season” of hype over “Generative AI,” machine learning programs whose output can be text, code, pictures, audio, or video.

There’s a lot of experimentation and there are a ton of bad takes.

Here’s how it’s going to go.

There are two things to know.

First, any software requires training before it becomes useful. Right now programs like ChatGPT are creating garbage. Interesting garbage, but garbage. As people learn how to get value from these tools, however, there will be huge jumps in productivity. The timing and size will differ from industry to industry, and from organization to organization. But it will happen. People will be able to do more, high-quality work in less time. This won’t reduce the need for people. It will give people more things to do.