Assuming Joe Biden wins Tuesday, he has a problem.
If he doesn’t win, America and the world have a bigger problem, one I don’t think we can overcome. So, let’s assume the world goes on for a moment.
Joe’s solar problem is something the computer industry faced around the time when I was becoming a reporter, in the late 1970s. Until then, computers were capital goods. They were either leased or purchased over time with loans. Even my first PC purchase, in 1982, was with a loan.
Loans and leases built a business model that was smashed by the PC era. Both loans and leases carry huge external costs and margins. My Massapequa neighbors had nice houses and cars. Their fat sales or engineering salaries were paid for by IBM customers, who compared the cost of having IBM handle their problems to the cost of doing things manually and signed their names to lines that were dotted.
In 1981 IBM didn’t just start selling a PC. It became a computer products company. It licensed the likeness of Charlie Chaplin, who had died in 1976, from his estate. It used the rose he offered his amour in City Lights, painting it a bright red. Then it distributed the PC through computer stores, who placed it on shelves alongside the printers and other peripherals. By the 1990s you wouldn’t think of hiring a “computer specialist” to sell you stuff, unless we were talking about a networking expert who got his own hands dirty.
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