Let’s start with something that should seem obvious.
Facebook is no longer a social network. It’s the global telecommunications company.
It became this by offering free services on a global scale. This came about thanks to its investment in cloud, beginning early in the last decade. While AT&T sat on its assets, along with all the companies once known as PTTs (Postal, Telegraph and Telephone services), Facebook put $1 billion/quarter and up into a network of cloud data centers.
Facebook did it the same way Amazon did, with cash flow. It made its services free, like Google.
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