If I could blame any single company for the mess America finds itself in today it would be Google.
Don’t be evil? All that is required for evil to triumph is for good men to do nothing. When you gain great power, you also gain grave responsibility. You can be evil by doing nothing, just as the people who watched Kitty Genovese be murdered in 1964 became evil by doing nothing. Just as the good Germans who watched Hitler’s rise and did nothing became evil by doing nothing, or the southerners who stood by while generations were lynched became evil by doing nothing. It’s a stain that does not wash out.
In this case, evil is at the heart of Google’s business model, and that of Internet advertising generally, which has become divorced from the content it sits beside.
This is something I’ve covered before, but briefly Google eliminated the advantage publishers previously got from aggregating audiences.
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