Asking Jim Cramer to play an economist on TV is journalistic malpractice. (Picture from the Sportolysis blog.)
But there he was tonight, with Chris Matthews, pretending to not only understand the economy, but foreign policy and the Chinese economic-political system as well.
What Cramer was selling is the same thing he's been pushing for a decade, happy talk.
This is not a slam on Cramer. He made his bones as a Wall Street trader. He was good at it. He understood stock trends, he knew how to play momentum. While everyone and his dog was making a killing during the dot-boom, Cramer did, too.
But he's not a businessman. TheStreet.Com was crap for investors. He didn't see the dot-bust coming, either. He's not an economist -- he has no training in it. He's not a foreign policy analyst, either. Yet there was Matthews tonight, pretending he is all these things.
The "interview" is a perfect illustration of the weaknesses inherent in our TV age, the medium on which today's political thesis is based. Stardom and familiarity trump expertise, and thus happy spin trumps all. The idiot is Matthews, those who point a camera at him, and those who believe him.
What Cramer has done, in this decade, is become a salesman. He sells the idea of stock investing the way Mel Kiper Jr. (above) sells the NFL draft, the way Joan Rivers sells the glamor of the Oscars' red carpet, the way Rachael Ray sells cooking. (That's Rachael, to the left, from her syndicator Kingworld.)
Kiper can't run a football team, Rivers can't run a career, and Ray is not a restaurateur. They are TV personalities. So is Cramer.
Here's Cramer's trick. He touts companies that are sound but a little down, and in the short run they go up, because his viewers buy them. It's a self-reinforcing cycle, and few bother checking to see whether those same stocks outperform the market in the long term. (They don't -- he always claims to have sold them before they fall.) This is no more dishonest than Dr. Phil's playing a psychiatrist on TV. I'm just not going to be Phil's 10 o'clock appointment. Making Cramer your investment advisor makes you a fool.
Some days, however, Cramer's trick doesn't work. Today was one such day. He touted 10 stocks on his February 26 show -- all fell on February 27. McDonald's was down $1.34, TransOcean lost $2.92, Halliburton lost $1.10, Global SantaFe lost $2.27, Moody's lost 49 cents, McGraw-Hill lost $1.56, Greif lost $9.54, China Mobile lost $5.12, Time Warner lost 89 cents, and Sociedad Quimica y Minera (a Chilean mining outfit) lost $10.45. Per share.
Events got in the way.
What Cramer told Matthews is that the Chinese will fix this, because they're Communists, and they control the economy. This is absolutely, completely 100% false.
What's the real story?
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