Such tactics are difficult to fight. They won't go down by simply using the Google, as some on the left suggest. (Not that there's anything wrong with having Obama ads on Google services. Just don't over-estimate the effectiveness of Web tactics in an e-mail world.)
There are ways to fight back effectively, minimizing the number of people who believe these lies, isolating them, and keeping an eye out for any escalation.
- Traceroute -- There are ways in which to tell where spam e-mail originates. It's worthwhile to go to the sites hosting these people, expose them, and if they don't stop know who they in fact are.
- Treat Spam as Spam -- All the tools in the anti-spammer arsenal need to be deployed by supporters of democracy. We can know where this is originating and, in their knowing they're known put some real fear into them.
- Reply -- Obama supporters need the tools with which to respond, in their own words, to these lies when they're confronted with them, and tools with which to seek out both lies and truth. We need to find the victims of these hoaxes and present the truth to all who will listen.
- Understand -- While e-mail remains the most common Web activity, it's far more popular among dial-up users than those with good broadband connections. As my connectivity has improved I find myself using e-mail far less and RSS far more.
- Database -- As important as it is to have databases of your friends, it's just as important to know who the enemy is. Anonymous enemies need to be identified, tracked, traced, and exposed for what they are, liars and cowards. Those who won't listen to reason need to be seen for what they are, potential terrorists.