It’s painful. My back hurts. My wife’s knees hurt. Everyone around us is talking about their health, their retirement plans, or their grandchildren. It sucks.
And it’s going to suck harder, because age has a way of dealing with all pride, and is a route toward a final end. My mom is 91. She has dementia. I call her at the home she’s staying at and sometimes she doesn’t know who I am. Such is life. No one gets out of it alive.
This is not just a personal moan, however. It’s a huge societal shift, and a major business opportunity. That’s because we Baby Boomers think we invented everything, and there are just so damned many of us. We’re the “pig in the python” – a giant cohort born of the ashes of WWII into a world of prosperity we first rejected, then turned to with a vengeance, and that we’re leaving for our kids and grandkids to clean up.