copyright

These rules apply to all journalism. No matter what you think you’re doing, the audience sees it all as the...

Stop thinking you can monetize clicks. You can’t. You become clickbait when you do that. You become worthless to any...

The Cloud Czars see themselves as mere conduits, as pipes. They take no responsibility for the medium they’ve created. Which...

The news business model has to change. Stop selling ads as billboards. Create sales for trusted business partners, which create...

News sites don’t feed readers anymore, they keep them hungry, hoping for more clicks.

Software found a way around Oracle’s attempt to close open source. But it was a close-run thing.

Getting people paid, and getting people taught, should be where the profits from Moore’s Law of Software are going. But...

If a story is only covered by paywalled publications, people who aren’t paying for “the content” can’t read it. This...

There are things that merchants can do to survive, which don’t cost a lot of money. Online publishers who help...

Half of every business’ budget goes to marketing, in one way or another. Your aim is to earn as much...