How hungry are you? (Gee, we were all so young then...)
The fact is that journalists have never been very hungry. An ad is just an empty billboard. The buyer has to fill it with a message that will drive people down the sales funnel. Traditional journalists haven’t bothered themselves with such things.
Publishers had to. A publisher’s job is to define a market – a place, an industry, a lifestyle – and bring buyers together with copy that he can then sell ads against. Publishers are businessmen. They are not subject to the “ethics” of journalists. They’re subject to the laws and the rules of business. They should be focused on market making. That is their job. For 20 years they have failed to do that job, and journalism as a whole has suffered.
Here’s how hungry you can get.