Think of this as Volume 17, Number 16 of A-Clue.com, the online newsletter I've written since 1997. Enjoy.
Throughout the Web, the information
with the highest cost and lowest return is news.
For me to appear at an event in person, I have to get dressed, get there, stay there, and get back home. It's a full day production. It keeps me from doing anything else.
The problem is that all this effort doesn't bring me any more page views than I'd get from just picking the story off the wire and commenting on it. Less, because I'm not a major news player.
The problem I face is exponentially greater for the major news player. Everyone links to the first person with the story, sometimes with credit but more often not, and the number of page views the first-mover gets may be relatively small. This isn't all bad. Often, the best story is the one that is well-considered, that brings in other facts, that's researched with links and thought through before it's published.
As a result, news sites have been engaged in a growing game I call hide the pickle.


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