Think of this as Volume 18, Number 14 of the newsletter I have written weekly since March, 1997. Enjoy.
I call it the “run of network trap.” Sites that depend on advertising are going for raw page views, offering clickbait and other types of journalistic fast food, rather than anything resembling insight or enterprise.
I've played this game myself, at Seeking Alpha.
I wrote lots of stories there about Google, or Apple, or Microsoft, because I knew that they would draw clicks and I was getting paid one cent per page view. It worked. I made money. The site made money.