Think of this as Volume 18, Number 46 of the newsletter I have written weekly since March, 1997. Enjoy.
For writers, not so much.
What’s happening is that run of network ad rates are dropping to the floor, mobile makes this worse, so news sites are responding by ditching writers in favor of talking heads. If you watch some sell-side analyst tout his merchandise for five minutes, that’s five minutes the site can spend throwing ads at you, and it’s basically free – just point the camera. There is no news value in it. Getting five minutes out of a reader, on the other hand, requires that you deliver some serious content, or at least an original take. This costs money. And no one has money.