Think of this as Volume 16, Number 29 of A-Clue.com, the online newsletter I've written since 1997. Enjoy.
I'm doing pretty well these days. I write each day for TheStreet.com, do a few pieces for Seeking Alpha, and I'm usually done by noon.
But I'm not alone. These are golden days for writers.
The reason is that, while newspaper editors keep whinging they don't know how to make money and that people refuse to pay for news, lots of companies have cracked the code.
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Identify a business, industry, or lifestyle to focus on. Politics can be a lifestyle.
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Offer ample opportunities for interaction. Scale it. Keep people talking back-and-forth to one another. You're building a community. Focus on that.
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Show that your community represents your target market – that you have a big share of buyers in your target – and sell against it.
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Wash, rinse, repeat.
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