This Halloween, a little Christmas. A bit of good news you probably haven't noticed before.
The ads are basic. Customers getting new transmissions who aren't troubled because the bills are covered. Customers moaning over the cost of a needed repair. Customers on both sides of the divide sitting side-by-side.
I'm not telling you to buy this stuff. Just notice how such companies have suddenly become a big feature in your broadcast day. And ask why.
The reason is, of course, that it's good for the companies offering this service. They may claim it's insurance. But it's really an extended warranty.