Think of this as Volume 12, Number 17 of A-Clue.com, the online newsletter I've written since 1997. Enjoy.
- A Cause -- Every great new journal is a cause. New York Magazine was a cause. The New York Times emerged before the Civil War as a cause. This brings with it the loyalty of a community.
- Good work -- This is what people like Marcy Wheeler bring to the blogs they work for. Good work grows the community and gives publishers something to organize. TV organized around the cities stations were licensed to serve. Online publishers can organize around interests or, as in this case, politics.
- A Business Model -- Growing a business model that is acceptable to the community but growing and profitable is what journalism is really all about. Journalists are taught in school that they are the heart of the business. This is a lie. Publishers are.