How Long Has This Been Going On?
My 16-year old son and I got into a big fight this afternoon over the previous post.
Partly it was his exhaustion after a hard week of school. (Afterward he took a 3 hour nap.) Partly it was his natural inclination to play Argument Clinic over just about anything.
But he got me to thinking. Just how long has this been going on?
Unlike many trends this one -- calling the other candidate a danger to the planet -- can be dated precisely, at least in terms of mainstream use. The ad above ran once, and Lyndon Johnson was heavily criticized for calling out Barry Goldwater as an ignorant, war-mongering nutcase who might blow up the world.
But Johnson won, and the ad tapped into something in our lizard brain. Republicans, who had been thinking such things about Democrats since the era of Joe McCarthy, saw the ad as legitimizing the tactic, and have been impugning Democrats' patriotism ever since.
Today, of course, even Democrats use it against one another. Ads like Clinton's 3 AM ad are pernicious because they end discussion. They do not further debate. They call all those who disagree illegitimate, unworthy, and call their supporters traffickers in treason. Beneath that any kind of corruption may freely hide, since there is no such thing as legitimate dissent from its premise.








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