But two Rice University management professors, Jennifer George and Jing Zhou, have something important to say, so we'll talk about it now, even though it's not science. George is the Mary Gibbs Jones professor of management (Mary was the wife of Jesse Jones, after whom the Rice management school is named), but she also teaches psychology, so what they're saying is doubly important.
For George, the latest work follows on a 2004 paper called "In The Mood: Cultivating Emotional Intelligence Pays Off ." Now they've got some data showing creativity is at its highest when both positive and negative feedback are supported.
Here's what I consider their nut graph:
"Creativity is more likely to take place in environments where individuals or groups feel free to take risks, and where failures are sometimes expected as a consequence of such risk-taking. The notion that, if you are going to try new things, you will sometimes fail, is understood."
Managements that accept some failure get more creative productivity.