I do like PR people. They often bring good stories to me.
And sometimes they just make stuff up. (Image from ABC.)
Cyber Monday is something they just made up. (The official site is from a trade group -- hint hint.) The idea is that people hit the malls during the weekend, then hit their desks at work and do their real shopping online.
No made-up trend is worth anything without so-called research to back it up, and this one is no exception. Google commissioned Harris Interactive, which found 40% of Americans plan to do some shopping online. The National Retail Foundation commissioned BIGresearch, which found online spending up 19% over the weekend.
Google wants to push the silliness because they have something to sell, Google Checkout. It's offering discounts to people who try its service.
But is there anything wrong with Cyber Monday? Actually, there is.



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